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LAF Olmsted Scholars: Ready to Act on the New Landscape Declaration, Part 3

Inspired by LAF’s 2016 Summit on Landscape Architecture and the Future and the New Landscape Declaration, a group of ten Olmsted Scholars developed their own response focused on moving forward with deliberate actions to meet the ambitions set forth in the Declaration’s four calls to action.

Through a series of blog posts, we are showcasing their action plans. We recently introduced Action 1 and Action 2, and this week we present Action 3:

We will work to raise awareness of landscape architecture's vital contribution.



  • Use clear, relatable language in public presentations. Do not use jargon.
  • Foster citizen urbanists and community partners.
  • Promote the profession via social media. 
  • Educate the public on the benefits of working with landscape architects.
  • Evaluate current communication strategies and explore non-traditional and contemporary communication methods.


  • Partner with branding/marketing professionals to create a campaign to position the landscape architectural design process as relatable and relevant to the public.
  • Increase opportunities for idea competitions or conferences that foreground multi-functional, “artful and performative” landscapes to stimulate fresh solutions to local and global issues and gain visibility for the profession.
  • Seek short-term and alternative projects for their ability to catalyze public conversation, stimulate new ideas and teach the profession how to fail forward.

You can download a PDF copy of the full The Olmsted Scholar Agenda: from Declaration to Action, which includes all four action plans and corresponding precedents for reference and inspiration. The document is a framework for a more detailed action strategy that can be used to inspire, direct, and hold us all accountable. It is not intended to be comprehensive, but rather to be the beginning of a larger dialogue to address the concerns and hopes stated in the New Landscape Declaration.

Stay tuned later this month for our final post in this series on Action 4: “We will work to support research and champion new practices that result in design innovation and policy transformation.”

LAF is grateful to the many individuals and organizations that provide financial support towards fulfilling our mission to support the preservation, improvement, and enhancement of the environment.

Much of what LAF is able to accomplish would not be possible without the thought leadership and financial investment of our major supporters, including ASLA, which provides over $125,000 of in-kind support annually.