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Demystifying Innovation: The Real Work Between Great Ideas and Implementation

This webinar is part of an emerging professional webinar series, curated by the LAF Olmsted Scholars Network. The series covers topics of particular interest to emerging landscape architects such as professional journeys, alternate modes of practice, and design innovation.

LAF is able to make these resources freely available thanks to the financial support of individuals like you. If you find this webinar valuable, please consider making a one-time contribution or a recurring donation of $10 per month to help us cover hosting and administrative costs.

Recording from live webinar on 8/19/21


Demystifying Innovation: The Real Work Between Great Ideas and Implementation

Global urbanization, climate-change, and failing infrastructure have created an immediate need for landscape architects to bring widespread innovation to our urban, suburban, and rural landscapes. Students of the discipline are trained uniquely to create transdisciplinary design solutions for these big problems, but how can professional practitioners translate ideas from concepts to implementation? What strategies and partnerships need to be developed to bring about real transformation? How can communication strategies leverage innovation narratives to build momentum behind novel design concepts?

Experts from public sector design, transdisciplinary engineering practice, and public relations/communications gave short presentations followed by a panel discussion to help emerging professionals roadmap a way to build the landscapes needed for the 21st century and beyond.



Headshot of Alexa Bush

Alexa Bush
Urban Design Director, East Region, City of Detroit Planning Department


Headshot of Matt Friesen

Matt Friesen
Global Leader for Placemaking and Director of Landscape Architecture, Jacobs


Headshot of Tami Hausman

Tami Hausman
Founder and President of Hausman LLC


Headshot of Adriana Hernández

Moderated by:
Adriana Hernández
2019 LAF Olmsted Scholar
Designer, Coleman & Associates

Headshot of Chris Torres

Moderated by:
Chris Torres
2012 LAF Olmsted Scholar
Founding Principal, Agency Artifact


LAF is grateful to the many individuals and organizations that provide financial support towards fulfilling our mission to support the preservation, improvement, and enhancement of the environment.

Much of what LAF is able to accomplish would not be possible without the thought leadership and financial investment of our major supporters, including ASLA, which provides over $125,000 of in-kind support annually.